# How do I append EXIF:XPKeywords to XMP-dc:Subject? EXIF:CreateDate > IPTC:DigitalCreationTime EXIF:CreateDate > IPTC:DigitalCreationDate EXIF:DateTimeOriginal > IPTC:TimeCreated EXIF:DateTimeOriginal > IPTC:DateCreated # How do I append EXIF:XPKeywords to IPTC:Keywords? tagsFromFile -CreateDate -DateTimeOriginal -Artist -XP* This system is more valuable than Amazon Dash buttons, for example, as the NFC tag lives on the product itself, a great reminder to reorder, and easy to find and interact with.I'm trying to use the and -tagsFromFile arguments together to remove all metadata except specific tags and then copy those specific tags to the IPTC and XMP headers. NFC can jump-start that process with a tap- your customer can go straight to order check out! NFC is also a great channel for further product recommendations and may suggest other products to customers based on past purchases. If you’re selling a product that needs to be replaced, or requires refills, you want your customer to reorder with minimal effort. NFC can initiate automated or subscription purchases and reorders. For consumers who have already purchased, those same tags can create opportunities for up-sale, cross-sale, and reorders.NFC tags embedded in product packaging or hangtags allow consumers to interact with products in real time. Trigger video instructions on how to care for the product, give a promo code for discounts on future purchases, or request a charitable contribution for your cause. NFC tags can help customers with registering, installing or using a product by providing a unique ID attached to your product or its packaging, you can let customers easily complete warranty registration without having to manually enter a product serial number or access to that specific item’s history to better troubleshoot any issues.NFC tags are also available with advanced features such as counters that support compelling promotions, such as “10% off for every 10th customer who taps the tag.” Consumer engagement is live & actionable. You can use it to design and implement mobile campaigns and track their performance via analytics. Displays become more dynamic and interactive! Let them know when a back-ordered product is in stock, get a coupon, opt-in to social media to read reviews, or even download a demonstration video. Anyone with a phone taps the tag to get instructions, registration information and updates until an employee is available. NFC provides unattended, 24/7 engagement! You can place a tag (even inside magnets on window decals) on your store front, door, or point of sale counter top display, allowing for a virtual attendant. With a single tap find other sizes & colors in stock and get additional information in support of purchase decisions. NFC tags can be placed on store shelves or hangtags as a virtual salesperson. NFC technology is powerful because it’s compatible with just about every smartphone or tablet and is currently used by hundreds of companies and industries around the globe.Ĭonsumer and Brand Engagement / Communication An NFC chip reader is simple, mobile, flexible, versatile, durable, economical, hide-able and best of all… universal. Think of NFC as RFID version 2.0 because it does not need any equipment or installation, it is a simple and effective way to make items smart and connectable. This technology can be used for product identification and authentication, consumer engagement and chain of custody tracking. NFC is a subcategory of radio-frequency identification technology (known as RFID) designed with a shorter communication range, which provides a more secure one-to-one data exchange based on a global, uniform standard. NFC reader chips can be attached, embedded, sewn, glued, embroidered and even ironed on or otherwise affixed to just about any product, including print materials, packaging and even wearables, to extend messaging and communication. This could mean initiating an action, such as sending information from a cellphone to a POS terminal, or connecting to a URL from a name tag or business card. Near Field Communication (NFC) is a short-range wireless technology that triggers data exchange in NFC enabled devices.
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